BALLARD SWEEPS 2022 NATIONAL AWARDS

In 2022, Ballard Truck Center sold the first electric Class 8 commercial vehicles in New England. Preparations are being made at the company’s seven locations to be able to handle the increased demand for Electric Vehicle sales and service.

“As Electric Vehicle technology evolves, so is demand for EV’s in the commercial sector.” said Rob Picking, Director of Operations at Ballard. “Getting our dealerships ready requires a rigorous certification process put together by Mack and Volvo Trucks to make sure our facility is prepared and safe to handle these vehicles. Groups of specialized technicians have been selected to undergo extensive training to understand how to work on this new equipment.”

Contributing to the success of parts-related sales and market share was the earlier re-opening of Ballard’s Tewksbury location as the first-ever Road Choice ® Truck Parts store, in late 2021.

“Ballard is committed to servicing our customers to the best of our ability, and our goal is to have a readily available inventory of parts at a competitive price for all our customers’ needs. This is where Road Choice fits in,” said Steve Grahn, president and owner of Ballard Truck Center. “Road Choice’s product line is compatible with many makes and models of trucks, trailers and buses, allowing Ballard to offer a quality product at a fair price.”

Ballard Truck Center is a fifth-generation family-owned business operated by co-owners John Picking and Steven Grahn along with sixth-generation leadership Robert Picking and Samantha Grahn – headquartered in Worcester, with locations strategically located to support and service customers in the Boston market and throughout the Northeast.

“We are honored to receive these awards that recognize our efforts to adapt and expand our business to meet the evolving needs of our customers,” said John Picking. “Our team of dedicated employees has been keeping New England rolling for more than 100 years by always making customer service our primary focus.”

This is the fifth time that Ballard has been named Northeast Dealer of the Year by Mack Trucks, and second year in a row earning Isuzu Trucks Circle of Excellence.